How Catalyst Ventures (Monica Reeves) uses Archstone to run $20m fund i fund operations.
$4M in 6 weeks
Final close amount
3x improvement
Prospect conversion rate
Focused on top 8 of 40 prospects
Follow-up efficiency
Monica was fundraising solo and had no visibility into which prospects were actually reading her materials. She was following up with everyone equally, wasting time on cold leads while warm prospects went quiet.
“My LPs think I have a full back office. I don't — I have Archstone. The data room analytics showed me exactly which prospects were engaging with our materials, so I knew who to follow up with. That intel helped me close my last three LPs.”
Monica Reeves, Catalyst Ventures
The data room's view analytics showed exactly who opened documents, how long they spent, and which pages they viewed. Combined with the fundraising CRM pipeline, Monica focused her follow-ups on the warmest prospects.
Raised final $4M in 6 weeks using data room analytics
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