Beyond the top-line number

Revenue Analytics That Reveal What's Really Driving Growth

ARR and MRR tell you how much revenue a company generates. They don't tell you whether that growth is healthy, sustainable, or hiding dangerous concentration risk. Without decomposing revenue into its components, you're flying blind on the most important question: will this growth continue?

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Top-line ARR is a vanity metric without context

A company growing ARR 3x year-over-year looks incredible on paper. But what if 60% of that revenue comes from a single enterprise customer? What if net revenue retention is below 90%, meaning existing customers are slowly leaving? What if the growth is entirely new logos with zero expansion, suggesting the product isn't sticky enough to upsell?

These are the questions that separate a breakout company from one heading for a cliff. And they're invisible when all you track is the top-line number. Most emerging managers don't have the time or tooling to decompose revenue across 15 portfolio companies every quarter. So they rely on gut feel and founder optimism until a board meeting reveals the real picture.

Revenue analytics should be automatic, consistent, and available the moment a founder submits their metrics — not something you spend a weekend building in a spreadsheet before the LP annual meeting.

Understand the full revenue story

Revenue composition breakdown

Decompose every company's revenue into new business, expansion, contraction, and churned components. See the waterfall chart that reveals whether growth is coming from healthy sources or masking underlying retention problems.

Net revenue retention tracking

Monitor NRR across every portfolio company on a rolling basis. Companies with NRR above 120% are compounding without needing new customers. Those below 100% are leaking revenue faster than they can acquire it. Know which is which instantly.

Cohort-based revenue analysis

Analyze revenue by customer cohort to understand how each vintage of customers retains and expands over time. Improving cohort curves signal strong product-market fit. Degrading curves are an early warning that growth may stall.

Customer concentration risk

Flag companies where a single customer represents more than 20% of revenue or where the top 3 customers represent more than 50%. Concentration risk is one of the most common reasons Series A companies stumble — surface it before it becomes a crisis.

Revenue quality scoring

A composite score that weighs NRR, growth rate, concentration risk, gross margin, and payment terms into a single revenue quality metric. Compare companies on an apples-to-apples basis and quickly identify which deals have the strongest underlying economics.

Quarterly trend visualization

See how every revenue metric trends over time with interactive charts. Spot inflection points, seasonal patterns, and acceleration or deceleration in growth. Overlay multiple companies on the same chart to compare trajectories side by side.

How GPs use Revenue Analytics

Risk Detection

Identifying unsustainable growth

A company growing 200% but with sub-80% NRR and heavy customer concentration is a ticking time bomb. Revenue analytics surfaces these patterns automatically so you can have the hard conversation with founders before it's too late to course-correct.

LP Reporting

Reporting on revenue quality

Sophisticated LPs want more than aggregate ARR. Show them NRR trends, revenue composition, and quality scores that demonstrate you understand the underlying health of your portfolio — not just the headline numbers.

Follow-On Decisions

Follow-on investment due diligence

Before doubling down on a portfolio company, review the full revenue picture. Strong NRR, diversified customer base, and improving cohort curves make the case for follow-on capital. Weak signals help you pass with conviction.

Frequently asked questions

What level of revenue data granularity does Archstone support?

Archstone supports monthly, quarterly, and annual revenue data at the individual company level. You can capture new business, expansion, contraction, and churned revenue components separately, giving you full waterfall visibility. Founders submit data through structured forms that ensure consistency, and you can also import historical data via CSV with column mapping for any custom breakdown your fund uses.

How does Archstone calculate net revenue retention?

NRR is calculated as (beginning period revenue + expansion - contraction - churn) / beginning period revenue, expressed as a percentage. Archstone computes this on a trailing twelve-month basis by default, but you can also view it on a quarterly or monthly basis. The calculation automatically handles edge cases like mid-period company additions and partial reporting periods.

Does Archstone include revenue benchmarks for comparison?

Yes. Archstone maintains stage-appropriate benchmark data for SaaS revenue metrics including ARR growth rates, NRR, gross margins, and customer concentration. You can compare each portfolio company against top quartile, median, and bottom quartile benchmarks for their stage and sector. Benchmarks are updated quarterly from aggregated, anonymized industry data.

Can I share revenue analytics with co-investors or LPs?

Absolutely. You can export any revenue analytics view as a PDF or PNG chart for inclusion in LP letters, IC memos, or co-investor updates. You can also generate a shareable link with optional password protection and expiration. The export automatically formats data with professional styling suitable for institutional LP reporting.

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