Know exactly who read what, and for how long
Aggregate analytics tell you someone opened your deck. Viewer tracking tells you that Sarah Chen at Sequoia spent 14 minutes on your portfolio construction page and came back twice before her IC meeting. That's the difference between data and intelligence.
Start your free trialYou sent your fund materials to forty LPs. Your analytics dashboard says the deck was opened 87 times last week. That sounds great — until you realize you have no idea which LPs drove those opens. Were ten LPs each opening it multiple times during deep diligence? Or did one person forward it to their entire team while the other thirty-nine never touched it?
Archstone's viewer tracking resolves every single interaction to a specific individual. Each LP gets a unique link, and every open, page view, and return visit is attributed to them personally. You see a per-viewer timeline that shows exactly when they engaged, what they focused on, and how their behavior changed over time. A prospect who skimmed your deck in two minutes last week but spent twenty minutes on the LPA yesterday is telling you something — they're moving from interest to diligence.
This granularity transforms your fundraise from guesswork into a data-driven pipeline. You stop treating all prospects equally and start allocating your follow-up time to the LPs whose behavior signals genuine intent to commit.
See a chronological record of every interaction for each LP — when they first opened, which pages they viewed in order, how long each session lasted, and when they returned. The timeline builds a complete narrative of their engagement journey.
For each viewer, see which pages held their attention longest. An LP who spent eight minutes on your waterfall provisions is asking a very different question than one who lingered on your track record. Heatmaps reveal the diligence focus of each individual.
Track the total time each viewer spends per session. Archstone distinguishes between quick scans (under two minutes) and deep reads (ten-plus minutes), giving you an instant sense of how seriously each LP is evaluating your fund.
Multiple visits are the strongest signal of genuine interest. Track how often each viewer comes back, the time between visits, and which sections they re-read. An LP returning three times in a week is almost certainly preparing for an IC discussion.
See the device type and approximate location for each view. When a document sent to one LP gets opened from a different city or device, you know it's being circulated internally — a strong indicator that the investment committee is reviewing your materials.
Compare engagement metrics across all your LP recipients side by side. Sort by total time spent, pages viewed, return visits, or recency. Instantly identify your top five most-engaged prospects and prioritize your outreach accordingly.
Sort your prospect list by engagement depth. The LPs who spent the most time in your materials and keep returning are your highest-probability commitments. Stop spending hours chasing prospects who never opened your deck.
When your document gets opened from multiple devices in the same organization within a few days, the IC is reviewing. Use this signal to prepare for the partner meeting and have answers ready for the sections they spent the most time on.
Get notified when a specific LP opens your materials. If they're spending twenty minutes reading your fund terms, that's the moment to reach out — while the questions are fresh and you're top of mind. Timing follow-ups to engagement windows dramatically improves conversion.
Each LP receives a unique shareable link tied to their profile. Every interaction on that link — opens, page views, time spent, downloads — is automatically attributed to that specific individual. No manual tagging required.
Yes. When a document opens from a new device or location that doesn't match the original recipient, Archstone flags it as a potential forward. You'll see the new viewer's device and location data so you can infer who else in the organization is reviewing your materials.
View events are captured in real time. You receive a notification within seconds of an LP opening your document, and page-level engagement data updates live as they read. Session summaries are finalized once the viewer closes the document.
Page-level heatmaps and per-page timing are available for PDF documents viewed in Archstone's built-in viewer. For other file types (Excel, Word, images), you get open events, total session duration, and download tracking. All formats include device and location metadata.
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